Research shows that Latin Americans underutilize banking services. With a growing demand among young adults for mobile finance, we asked, what if there was a better bill payment option.
Luka hired me to produce the brand identity, pitch deck, landing page and take the product from blockchain concept to mobile and chat prototype.
Payments in Latin America are difficult to transact owing to banking restrictions, legacy architecture and regulations. This proves problematic for personal finances.
Most people wait in long queues each month to pay their bills at select kiosks or banks. Using a series of product discovery sprints, we were able to bring the kiosk experience into a straightforward product flow.
We tested various user interface strategies with a user advisory panel, using interfaces prototyped in material design. After a series of tests, we found that a few state based custom components with strong narrative cues worked most effectively.