With the rise of commerce and kickstarter campaigns, Whiplash built a business on providing order fulfillment services to retailers and makers.
Whiplash hired me to rebrand their company and provide them with a marketing style guide.
I explored a number of different visual styles to see what resonated with the Whiplash team. Following a number of explorations we narrowed the exploration down to some core styles, gradients and fonts.
What began as a new logomark eventually continued into a sophisticated brand identity meant to attract medium to large boutique retailers.