Branding order fulfillment

With the rise of commerce and kickstarter campaigns, Whiplash built a business on providing order fulfillment services to retailers and makers.


Whiplash hired me to rebrand their company and provide them with a marketing style guide.

Web and responsive web

Exploring style tiles

I explored a number of different visual styles to see what resonated with the Whiplash team. Following a number of explorations we narrowed the exploration down to some core styles, gradients and fonts.

Style tile explorations

Starting with the logomark

What began as a new logomark eventually continued into a sophisticated brand identity meant to attract medium to large boutique retailers.

New brandmark